The Biggest 2024 Beauty Trends for a Head-to-Toe Glow Up (2024)

There's much excitement in the derm world about Skinvive by Juvederm, the first intradermal microdroplet injection approved in the U.S., that replenishes skin's hydration without changing the shape or volume of the cheeks. It's like an injectable moisturizer.

And although downtime is minimal, there are also more—and improved—post-treatment skincare options for this and other procedures. "With the rise of med spas, we will see an uptick in the aftercare product segment for medical procedures," says Koestline.

Body serums, like the latest from Kopari, are becoming more mainstream; in fact, searches for "body skin care routine" increased a whopping 1,025 percent on Pinterest. Expect to see entire routines targeted to the skin below your neck as this category broadens.

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If you follow Hailey Bieber's line Rhode closely—or really, any skincare brand—you've likely been hearing more and more about peptides. "Peptides are amino acids that make up certain proteins that are critical for making skin function at its best," explains Robinson. "There are many different types of peptides used in skincare, from those that act as messengers to signal your cells to stimulate collagen and elastin to neuropeptides, which are peptides that signal your facial muscles to relax so as to smooth out wrinkles."

Robinson is particularly intrigued by the latter: "Though neuropeptides are not new, I’m seeing some big innovations in these peptides that may deliver more significant results than the current neuropeptides on the market. So effective, they might truly be Botox-alternatives," says the cosmetic chemist.

"In the ever-evolving world of biotechnology, we are witnessing groundbreaking developments in the use of fermented ingredients," says Koestline, noting that the process started out in the world of food and beverage (think: kombucha). But fermentation has several benefits in skincare: "From lab-grown plants to post-biotics to fermented skincare actives, biotech, and fermentation will continue to open up new frontiers in sustainable and innovative product formulations," she says.

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According to Koestline, inclusivity doesn't mean making a single product that works for everyone. "One-size-fits-all [products] are so last year!" says the chemist. "As consumer preferences diversify, we are observing a rise in niche product segments catering to specific tastes, needs, cultural preferences, gender expressions, and lifestyles."

In other words, brands that cater to those experiencing menopause (like Naomi Watts's Stripes) or Eadem skincare (designed for melanated skin) have an edge. "This trend underscores the importance of understanding and catering to the unique desires of different consumer groups," she says.